Concept 1 · Paper of record

Every event in this town, and whether it is worth your evening.

A curated calendar of tech events in Greater Victoria, edited by one person who tells you, on the record, which ones are worth your time.

Email me new events Read the Standards →

Brand kit

How The Record feels.

Logo

Primary (dark on light), reverse (light on dark), and a transparent lockup for layering over imagery.

Typography

Heading · Source Serif 4

58 events. I will be at 10.

Body · Source Sans 3

I pick every event on this calendar myself. There are no attendance figures here, because I do not run these events and I am not going to publish a guess as a head count. If a number ever comes from an organiser, it will say so.

Colour

Ink
Primary / Text
#16232E
Slate
Primary-light
#33485A
Dateline
Secondary
#5B6B77
Correction red
Accent (CTA)
#9E2B25
Newsprint
Background
#F7F4EE
Tinted stock
Surface
#EDE8DE
Byline grey
Muted text
#54636E

Go-to-market banner

Where's Anu banner ad, The Record direction

Display / social / email-header creative in the The Record direction.

Signature features

Built like a publication, not a directory.

Three things a listings site never does, and a paper of record always does.

The Standards page

A permanent, linkable statement of exactly what is counted and what is refused, so every number on the site can be audited. This promotes the existing "About these numbers" note from a footnote to a named page.

Coming with the build →

Filed and permanent

Every event keeps its page after it happens, verdict intact. The archive becomes a searchable record of what this scene actually was, rather than a graveyard of dead links.

Coming with the build →

The verdict line

The signed assessment on each listing, visually marked as opinion and attributed, so readers know precisely whose judgement they are trusting and can weigh it accordingly.

Coming with the build →

The work

“There are no attendance figures, because I do not run these events and I am not going to publish a guess as a head count.”

From the Standards page

The thinking behind this concept

Why The Record.

Posture: A publication, not a listings page. Masthead, datelines, filed opinion, a permanent archive, and a Standards page that states exactly what is counted and what is refused. The editorial voice already carrying this project is treated as the primary asset and given a typographic home worthy of it. The verdict is labelled as opinion and attributed, the way a real publication separates reporting from comment.
When it fits: Pick this if the goal is to be the definitive, quotable, permanent record of this scene: the thing journalists, newcomers and AI assistants all cite when asked what happens in Victoria tech. It is the strongest direction for search and AI-citation growth, and the only one that makes a decade of archive appreciate rather than go stale. Its weakness is the tonight-on-a-phone job, which may be the most common real use.
Tagline: Every event in this town, and whether it is worth your evening.
Positioning: A curated calendar of tech events in Greater Victoria, edited by one person who tells you, on the record, which ones are worth your time.