01
Tonight view
One tap for what is on today and this week, surfacing the detail that really decides attendance: the room, the door time, the cost, and whether food is involved.
Coming with the build →
Concept 2 · Practical wayfinding
What is on tonight, where it actually is, and whether to bother.
A fast, accurate guide to tech events across Greater Victoria, with the practical detail that decides whether you actually go.
Brand kit
How Field Guide feels.
Logo
Primary (dark on light), reverse (light on dark), and a transparent lockup for layering over imagery.
Typography
Heading · Archivo
58 events. I will be at 10.
Body · Public Sans
I pick every event on this calendar myself. There are no attendance figures here, because I do not run these events and I am not going to publish a guess as a head count. If a number ever comes from an organiser, it will say so.
Colour
Harbour
Primary
#0F4C5CShallow
Primary-light
#1B7A8FSignal slate
Secondary
#4A5C63Signage orange
Accent (CTA)
#B4531BPaper
Background
#FBFAF8Chart tint
Surface
#EDEEEABody ink
Text
#12262BMeta grey
Muted text
#44565D
Go-to-market banner
Display / social / email-header creative in the Field Guide direction.
Signature features
Everything you need before you leave the house.
Three features aimed squarely at the decision you actually make on a weeknight.
02
Room notes
Venue particulars built into the listing. Where it actually is, what the room is like, transit and parking, so nobody navigates from memory and ends up in the wrong Uptown parking lot.
Coming with the build →
03
Plan filter
Filter the whole calendar by the editor’s own intent: going, might go, just sharing. Follow one person’s real schedule instead of drinking from a firehose.
Coming with the build →
The work
“The venue has moved across town, so anyone navigating from memory ends up in Uptown looking at the wrong parking lot.”
From a listing for Data and Beer
The thinking behind this concept
Why Field Guide.
- Posture
- A well-made tool for deciding your week. The posture is transit map and field guide rather than publication: fast filters, real month and week views, door times, costs, and the small practical facts that determine attendance. The editor is a trusted annotation layer on top of accurate data, the way an inspector note sits on a guide entry. Credibility comes from being right about the details, every single time.
- When it fits
- Pick this if the primary job is helping someone decide tonight, on a phone, in ten seconds. It is the strongest direction for habitual repeat use, and it makes Venues a genuinely valuable second act rather than a directory nobody opens. Its weakness is that it under-uses the writing, which is currently the best thing here.
- Tagline
What is on tonight, where it actually is, and whether to bother.
- Positioning
- A fast, accurate guide to tech events across Greater Victoria, with the practical detail that decides whether you actually go.